Blood water is an non profit organization partnering with Africa to end the water and HIV/AIDS crisis and is found in 2004. I made an PSA that states the idea of there are places where people who doesn't have access to clean water.
I wanted to focus on simplicity and representing the brand identity, where I kept the color scheme the same as what it is used on their website. My goal was to express the Sevier problem of not having access to clean water just using typography and colors. I purposefully didn’t use any images so that it would make the viewers imagine the seriousness on their own.